“Paytronix had the expertise to guide us in building an engaging program that helps us get the most out of the platform.” “We wanted a loyalty program that’s truly unique to Break Time, and that really understands and fits our customers and their shopping habits,” said Anita Bichsel, Marketing Manager, Break Time Convenience Stores. 2% increase in gallons pumped, directly attributable to the program.42% of all transactions completed with MyTime Rewards.The MyTime Rewards tiers encourage customers to maintain status, as they must requalify every month, then compete to rise up the tier structure again for better rewards.īreak Time incorporated its consumer-packaged goods partners and their associated promotional dollars into the loyalty program, bringing added excitement as well as the financial support to run most promotions at no cost to Break Time. With increased visits per month, guests can continue to reach two additional levels, earning escalating rewards!
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The more they visit, the more they earn! After four visits, guests move up to the “Play Time” level, earning two free drinks per month and a fuel discount. Upon registration, guests begin in the “Start Time” level, earning a free fountain drink or coffee each month, and a birthday reward.
Working with Paytronix, Break Time designed MyTime Rewards based upon four progressive tiers-rewarding customers for visits and spend, and motivating guests to move up to the next tier based on their behavior. Break Time realized significant impact from the tiered program, with 42% of all transactions tied to MyTime Rewards loyalty. announced that Break Time Convenience Stores has won the 2019 Paytronix Loyaltees Award for Marketing Innovation, in recognition of Break Time’s unique tiered loyalty approach to rewarding customers for visits.
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